Razer Launches Incubator to Bring Web3 Gaming to Mainstream Audiences

• Razer has established the zVentures Web3 Incubator (ZW3I) initiative to fund and bring Web3 gaming projects to mainstream audiences.
• The incubator will select developers with a successful track record in creating games and provide marketing support for up to 36 projects.
• Razer envisions “immersive” and “engaging” experiences for traditional gamers by emphasizing compelling gameplay and satisfying social experiences over token reward systems.

Razer Introduces zVentures Web3 Incubator

Hardware and peripherals firm Razer has announced the establishment of zVentures Web3 Incubator (ZW3I), a new initiative aimed at funding, supporting, and bringing Web3 gaming projects to mainstream audiences.

Razer’s Commitment To Crypto And Web3

Razer already has investments in crypto and blockchain firms Monsoon Digital, Forte.io, TripleA Finblox, Coinomo, as well as Web3 gaming firm Animoca Brands. With its considerable brand recognition and vast user base of roughly 200 million gamers, Razer has the potential to significantly influence the future of Web3 gaming.

Incubator Program Details

ZW3I aims to help bring Web3-enabled games to mainstream audiences, selecting developers who possess “a strong track record in creating successful games.“ Although no disclosure was made as to the scale or amount of funds allocated for ZW3I due to company status being private, it is worth noting that zVentures had a $30 million fund when it launched sometime in 2016. The incubator intends to provide marketing support and accommodate up to 36 projects including mobile games despite Razer’s traditional focus on PC gaming.

Motivation For Mainstream Audiences

Razer acknowledges that first-generation Web 3games have not managed to captivate mainstream audiences yet; understanding gamers‘ motivations and behaviors is essential making progress in this area. Game developers believe that by emphasizing compelling gameplay mechanics, intensely appealing graphics over token reward systems the next generation of web 3games will be better able reach traditional gamers .


Accordingly Lawrence Lin—Director of Blockchain at Razer—asserted: “The gaming experience is the most important aspect of any successful game launch…We are certain that with blockchain technologies supported by companies with strong gaming knowledge ,Web 3will revolutionize this experience for all“. Therefore ,the idea behind ZW 3i is not only providing financial support but also helping create an immersive experience through better understandings of audience preferences .